Heading from my understanding of Synthetic Media, the core technology underneath diversed applications is all about the AI supported by the bunch of data related to the specific direction.

This Nike Interactive Court is a multisensory environment striking a balance between the authentic, professional experience and intuitiveness, acessibility to users. They invited the professional basketball athlets to attain the digital movement model as the standards for the interactive games, and use real time motion capture to monitor users. Through the comparison between standard model and users’ model, the audio and visual feedback gave users more immersive experience, which is beneficial for both the commercial propagation and the future interactive smart city landscape.


They use cameras to record the professional athlets’  performance to train the motion capture model and label as the standard comparison. The users’ motions are also captured through the interaction.